The full length category of matchbook covers is one that most collectors covet. Included are any matchcovers that feature an advertisement that runs the full length of the matchcover in one continuous design. While the design can run vertically or horizontally, most run in a horizontal direction.
What makes this category such a hit with collectors is the incredible artwork that is on many full lengths out of the 1930’s through the 1950’s.
There are a wide variety of full-length covers. You’ll find them in just about every category out there and will find them on Matchoramas, stock designs, drawings, and Nationals.